Tuesday, April 22, 2008

McCain Font

There's a fascinating essay by Steven Heller in the New York Times for April 21 on the choice of type fonts for John McCain's campaign signs. He uses OPTIMA, a font based on Roman monuments, including Trajan's column. Optima is also the font used in Maya Lin's Vietnam Veterans' Memorial in Washington. Heller consults a variety of designers, who offer interesting histories of the type face and speculations about its power to communicate.

Published: April 21, 2008
What the candidate's typeface says about him and his campaign.
Heller's article on McCain is a counterpart to his earlier article on the Obama campaign's choice of GOTHAM font.

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