Sunday, September 21, 2008

Campaign Language and the GOPAC Memo

In 1990 Newt Gingrich circulated what came to be known as the GOPAC Memo, instructing politicians on the right how to choose a vocabulary suited to the style of campaign that Gingrich mastered.

Today's Doonesbury features the GOPAC Memo, "Language: A Key Mechanism of Control," a version of which may be found here.

Gingrich did not invent dirty campaigning, but he made a contribution.

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