Monday, September 13, 2010

Invasion of the Mind Snatchers

Eric Burns, Invasion of the Mind Snatchers: Television's Conquest of America in the Fifties (Philadelphia: Temple University Press, 2010).

from the press:

When the first television was demonstrated in 1927, a headline in The New York Times read, "Like a Photo Come to Life." It was a momentous occasion. But the power of television wasn't fully harnessed until the 1950s, when the medium was, as Eric Burns writes, "At its most preoccupying, its most life-altering."

In Invasion of the Mind Snatchers, Emmy-award winning broadcaster Eric Burns chronicles the influence of television on the baby boomer generation. Spellbound by Howdy Doody and The Ed Sullivan Show, those children often acted out their favorite programs, purchased the merchandise promoted by performers, and were fascinated by the personalities they saw on screen, often emulating their behavior. It was the first generation raised by TV, and Burns looks at both the promise of broadcasting as espoused by the inventors and how that promise was both redefined and lost by the corporations who helped spread this revolutionary technology.

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