. . . In American politics, Republicans routinely speak in broad themes and tend to blur the details, while Democrats typically ignore broad themes and focus on details. Republicans, for example, speak constantly of “liberty” and “freedom” and couch practically all their initiatives—tax cuts, deregulation, and so forth—within these large categories. Democrats, on the other hand, talk more about specific programs and policies and steer clear of big themes. There is a reason for this: Republican themes, like “liberty,” are popular, while Republican policies often are not; and Democratic themes (“community,” “compassion,” “justice”) are less popular, while many specific Democratic programs—Social Security, Medicare, even (in many polls) putting a price on carbon emissions—have majority support. This is why, when all else fails, Democrats try to scare people about the threat to Social Security if the GOP takes over, as indeed they are doing right now. . . .
The Elections: How Bad for Democrats? by Michael Tomasky | The New York Review of Books