DURING the 2008 presidential campaign, Barack Obama’s choice of Gotham — an elegant 21st-century font — for his campaign signage was praised by graphic designers for its modernity and implicit message of change. Critics derided John McCain’s font, Optima, which was developed in the 1950s, and recalled the printing on a remedy for gastric distress. . . .
Kate Murphy, "The Candidate Is Not My Type," New York Times, 29 October 2010.