Much of what lures speechwriters is the prospect of reaching so many people about ideas we think so important — as Peggy Noonan did for Mr. Bush in 1989 (“thousand points of light”) ; Bob Shrum did for Edward M. Kennedy in 1980 (“the dream shall never die”); and Matt Scully did for Sarah Palin in 2008 (“If character is the measure in this election …”).
I have passed no bill, stopped no war, created no policy that would bring health insurance to a single person. But if we expect to see such results solely from our work, that dooms many to disappointment. There’s plenty to celebrate about being part of the team. . . .
Robert Lehrman, "The Political Speechwriter's Life," New York Times, 5 November 2012.