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Bryan T. Kaylor,
Presidential Campaign Rhetoric in an Age of Confessional Politics (Lexington Books, 2011).
from the publisher:
"When a Bible-quoting Sunday School teacher, Jimmy Carter, won the 1976 presidential election, it marked the start of a new era of presidential campaign discourse. The successful candidates since then have followed Carter's lead in publicly testifying about their personal religious beliefs and invoking God to justify their public policy positions and their political visions. With this new confessional political style, the candidates have repudiated the former perspective of a civil-religious contract that kept political leaders from being too religious and religious leaders from being too political. Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes the religious-political discourse used by presidential nominees from 1976-2008, and then describes key characteristics of their confessional rhetoric that represent a substantial shift from the tenets of the civil-religious contract. This new confessional political style is characterized by religious-political rhetoric that is testimonial, partisan, sectarian, and liturgical in nature. In order to understand why candidates have radically adjusted their God talk on the campaign trail, important religious-political shifts in American society since the 1950s are examined, which demonstrate the rhetorical demands evangelical religious leaders have placed upon our would-be national leaders. Brian T. Kaylor utilizes Michel Foucault's work on the confession_with theoretical adjustments_to critique the significant problems of the confessional political era. With clear analyses and unsettling relevance, Kaylor's critique of contemporary political discourse will rouse the interest and concern of engaged citizens everywhere."

Daniel Williams,
God's Own Party: The Making of the Christian Right (New York:
Oxford University Press, 2010).
from the publisher:
When the Christian Right burst onto the scene in the late 1970s, many political observers were shocked. But, God's Own Party demonstrates, they shouldn't have been. The Christian Right goes back much farther than most journalists, political scientists, and historians realize. Relying on extensive archival and primary source research, Daniel K. Williams presents the first comprehensive history of the Christian Right, uncovering how evangelicals came to see the Republican Party as the vehicle through which they could reclaim America as a Christian nation.
The conventional wisdom has been that the Christian Right arose in response to Roe v. Wade and the liberal government policies of the 1970s. Williams shows that the movement's roots run much deeper, dating to the 1920s, when fundamentalists launched a campaign to restore the influence of conservative Protestantism on American society. He describes how evangelicals linked this program to a political agenda-resulting in initiatives against evolution and Catholic political power, as well as the national crusade against communism. Williams chronicles Billy Graham's alliance with the Eisenhower White House, Richard Nixon's manipulation of the evangelical vote, and the political activities of Jerry Falwell, Pat Robertson, and others, culminating in the presidency of George W. Bush. Though the Christian Right has frequently been declared dead, Williams shows, it has come back stronger every time. Today, no Republican presidential candidate can hope to win the party's nomination without its support.
A fascinating and much-needed account of a key force in American politics, God's Own Party is the only full-scale analysis of the electoral shifts, cultural changes, and political activists at the movement's core-showing how the Christian Right redefined politics as we know it.