In 1990 Newt Gingrich circulated what came to be known as the GOPAC Memo, instructing politicians on the right how to choose a vocabulary suited to the style of campaign that Gingrich mastered.
Today's Doonesbury features the GOPAC Memo, "Language: A Key Mechanism of Control," a version of which may be found here.
Gingrich did not invent dirty campaigning, but he made a contribution.
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